Published: April, 2025
When we met Aram, he’d already skipped six rehab sessions.
“It’s always the same,” he said. “I’m tired of feeling like a patient.”
That stuck with us. Stroke recovery isn’t just about exercises — it’s about staying motivated when every day feels the same.
Too often, rehab means a sterile room, repetitive tasks, and no real sense of progress. We saw this not in theory, but in real people’s lives. Our journey didn’t start in a lab — it started with families, caregivers, and conversations that showed us how hard long-term recovery really is.
That’s why we built NeuroTrack: to make rehab feel personal again — not just clinical, but human.
Before NeuroTrack, our team spent years working in special education and neurodevelopmental programs. We worked hand-in-hand with families, listening to their daily challenges and witnessing firsthand how powerful — yet fragile — motivation can be when facing extended rehabilitation.
This experience opened our eyes to another community grappling with similar struggles: stroke survivors.
We began to ask ourselves a crucial question:
What if recovery didn’t feel like a medical routine, but a personal journey that empowers and uplifts?
In Canada alone, nearly 900,000 people are living with the effects of stroke, with tens of thousands more experiencing a stroke each year. While clinical treatment is a vital first step, it’s often just the beginning.
The unfortunate reality is that many stroke survivors lose motivation during their rehabilitation.
Research shows that 1 in 3 patients experience emotional burnout, depression, or disengagement.
The culprit? Often, it's the repetitive nature of exercises, limited access to modern tools, and a lack of personalization that makes recovery feel mechanical instead of meaningful. And for those with mobility limitations, simply getting to a clinic can be a monumental challenge.
What happens when rehab feels pointless?
People stop showing up.
That’s where NeuroTrack comes in. We built a platform that uses virtual reality and eye-tracking to make rehab feel more personal — and more effective.
Our solution harnesses the immersive power of VR and the precision of eye-tracking to create experiences that are:
Personalized to each patient’s unique pace and needs
Emotionally engaging, not just physically demanding
Accessible at home, on the patient’s own terms
We don’t just want patients to complete therapy.
We want them to reclaim their confidence, rediscover control, and move forward with hope.
When we presented NeuroTrack at the YEDI International Startup Program in Canada, we expected questions about unit economics and go-to-market plans.
But instead, we heard something unexpected: personal stories.
Mentors and healthcare professionals shared their own experiences — some had cared for stroke survivors, others had lived through it themselves. Their reactions were emotional and immediate.
It became clear: we weren’t just building a tool — we were addressing a real, deeply felt need.
That moment gave us clarity. We decided to launch in Canada and stay close to the people who helped shape our direction.
YEDI, one of the country’s top accelerators and a designated organization under the Start-Up Visa program, later issued us a Letter of Support. Their endorsement confirmed that NeuroTrack had passed expert review and met the program’s innovation criteria. For us, it was both a milestone and a beginning.
Just one year after the idea for NeuroTrack was born, we are proud to have:
A clear mission
A defined target market
And a robust roadmap to building a platform that makes stroke rehabilitation more effective, more human, and more hopeful
Our journey is just beginning, but it’s deeply grounded in experience, relentlessly driven by empathy, and continuously inspired by the incredible people we’ve met along the way.
Thank you for being a part of our story.